Expo Licensing Latinoamérica 2008^M.R. in its second edition, is the pioneer trade event for the licensing and branding industry in the region.

Licensing is a powerful marketing tool, and the industry has a great potential for its development. Licensors and brand owners, licensing agents, licensees, retailers, specialized lawyers, marketers, advertising professionals, everybody wins!

Incorporating a license or a property to your product, having licensed products at your points of sale, or possessing exclusivities, will dramatically increase your sales.

How many times have we seen the great movement of products such as a character from television or the movies, for example: in footwear, apparel, office supplies, food and beverage, publications, toys, electronics, health and personal care products? Anyway, we could name an endless list of categories. The value added to a licensed product differentiates it from other articles of its category, offering a special attraction for the consumer, and positioning your product, or your point of sale in the market.

The most important owners and licensing agents will get together, during EXPO LICENSING LATINOAMÉRICA 2008^M.R. to showcase their properties and brands in 32,290 square feet of exhibit space at the Centro Banamex Convention Center.

And to offer you an added value, we have designed an educational conference program especially for you. Get up to date and learn about the art of Licensing . . . Industry experts will share with you their experience, knowledge, and success stories.