Licensing is a powerful marketing tool, and the industry has a great potential for development. By incorporating a license or a property to your product, having licensed products at your points of sale, or having exclusivities, you will increase your sales.

The value added to a licensed product differentiates it from the other articles of its category, offering a special attraction for the consumer, driving sales, and this way positioning your product, or your point of sale.

How many times have we seen the great movement of products such as a character from television or the movies, for example: in footwear, apparel, office supplies, food and beverage, publications, toys, electronics, health and personal care products? Anyway, we could name an endless list of categories.

If you are entering this world, or if your are an experienced actor of the Licensing industry, Expo Licensing Latinoamérica 2008 M.R. is designed specially for you.


WHY ATTEND?



Are you a manufacturer of consumer goods, or a part of the textile industry, i.e.: apparel, shoeware, the toy industry, health and beauty care, sports products, office supplies, houseware, electronics, editorial industry . . . are you a licensee?

Add a Television character, a logo from of a sport team, or products, or from the entertainment industry, among a vast number of other examples, and you will create a bond with the final consumer. You will position your product, differentiating from your competition, and you will increase sales!

Or, are you a retailer, the last link of the supply chain, having the direct contact with the final consumer?

Get to know the last trends in licenses and brands that must on your shelves and racks . . . Negotiate with the owners and licensing agents, or with the manufacturers and licensees to develop excusive products for your store, or to obtain exclusive distribution. You will differentiate from your competitors, and boost sales!

Are you a designer?

Licensees reproduce art works, such as photographs, silkscreen printing, t-shirts, mugs, purses, and many other products.

Or are you a marketer or an advertising agent?

Get to know the last trends, and how to use properties with your promotions and advertising campaigns.

It doesn't matter the industry you are in, you can multiply your profits through Licensing.